How should automotive brands position their uniqueness and value? Amidst the trends of electrification and intelligentization, brands can also gain advantages through market segmentation and personalized customization

There are car enthusiasts and those indifferent to cars; I believe a car's strongest identity is making even car-indifferent people recognize it at a glance

In modern automotive design, space utilization has become one of the core criteria for measuring whether a vehicle model is excellent.

NEV Interior Material Innovation: Design Evolution from Natural Wood to Recycled Fabrics

Global Show Car Production Market Continues to Expand, Asia-Pacific Becomes Primary Growth Engine

Exterior styling design not only enhances a vehicle's appeal but also delivers strong market competitiveness.

Over the past decade, Chinese automotive design has gradually moved away from the early crude "specs race + styling stacking" phase. Despite intense price wars, a number of models have begun to achieve international competitiveness at the design level.