How should car brands position their uniqueness and value? In the midst of the trends toward electrification and intelligence, gaining an advantage through market segmentation and personalized customization has become a key differentiation strategy mentioned by many companies, and a critical way to stand out in the fiercely competitive market. With the automotive market already a "red ocean," Chinese car design is showing a trend toward diversified development, driven by user-centric and scenario-based thinking.

However, compared to the fuel vehicle era, today's new cars seem more prone to falling into the "maze" of homogenization. On one hand, the industry has largely reached a consensus on the trend of electrification, with many players entering the new energy track—resulting in possible overlaps in design positioning and target audiences. On the other hand, market competition is becoming increasingly intense, making every decision by automakers critical, and the cost of trial and error for designers is very high. Coupled with design constraints imposed by laws and regulations, as well as changes driven by technological pathways and the pursuit of longer range and greater intelligence, homogenization across brands seems almost unavoidable.